This is what is traditionally called "CRM".
Managing customer opportunities across the stages of a sales pipeline.
If you have high volume inbound lead generation in place, not only
do you need to manage each lead from prospect to closed deal (stage in the sales pipeline), but you also need to manage the allocation of leads to sales staff.
Measures like time-to-first-response becomes critical.
Can existing customer lists become an asset to be remined?
Can customer databases obtained from partnerships be turned into sales?
After-sales. Manage cost whilst boosting customer loyalty and repurchase and word-of-mouth.
Track customer support enquiries and complaints.
Turn confused and unhappy customers into enlightened and satisfied customers.
Your hiring process is a filter that produces top seleced talent that are ready to be onboarded, from all the possible candidates who may have expressed an interest in one or several advertised positions, regardless of wheter you are filling these positions internally or from externally sourced candidates.
First impressions sets the tone for new hires. It is also critical from a compliance standpoint that all the right legal paperwork and recuring HR processes such as payrol and leave management is correctly kicked off.
Regular performance reviews are just one of several available tools to maximise the outputs from your Corporate Perfomance Management (CPM) and Talent Management Initiatives (TMI).
The correct KPI's need to be determined and measures need to be agreed and targets set.
Finally how did we score against these, what adjustments need to be made, and what leasons can be learned?
Not only must we maximise short term individual performance, balance it with medium and long term organisational and team performance, we must also maximise employee engagement.
This is what is traditionally called "CRM".
Managing customer opportunities across the stages of a sales pipeline.